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	<title>robscherer.com</title>
	<link>http://robscherer.com</link>
	<description>User Experience and Stuff</description>
	<lastBuildDate>Mon, 04 Aug 2008 05:57:29 +0000</lastBuildDate>
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		<title>Design in a Corporation</title>
		<description>UPDATE: The video has been removed from YouTube which is sad. I'll try to track down another version.

What would happen if a large corporation had to design the stop sign? This video has a look at "The Process" with an alarming result!

 </description>
		<link>http://robscherer.com/2008/07/30/design-in-a-corporation/</link>
			</item>
	<item>
		<title>Brand Or User Experience?</title>
		<description>I've been pondering an interesting question today. In designing a new application which displays the status of an item in three states; 'available', 'unavailable' or 'mine', I've had to think of which colours to use to indicate the state.

The team here are divided. 1/2 think that as the application needs ...</description>
		<link>http://robscherer.com/2008/03/27/brand-or-user-experience/</link>
			</item>
	<item>
		<title>6 Reasons Why I am Over Facebook</title>
		<description>Facebook was a bit of fun for a while. I resisted joining for a long time and then joined, primarily to check out what all of the fuss was about and to research the platform. I quickly built a network of friends (some who I see in the real world ...</description>
		<link>http://robscherer.com/2007/09/28/6-reasons-why-i-am-over-facebook/</link>
			</item>
	<item>
		<title>Google and Apple Working Well Together</title>
		<description>Scoble writes that iMovie now comes with really tight integration with YouTube. Remember my AppleGoo post? Still on the cards? Me thinks so! </description>
		<link>http://robscherer.com/2007/08/13/google-and-apple-working-well-together/</link>
			</item>
	<item>
		<title>Networks and Their Effect on Marketing</title>
		<description>Recently, I've been doing a lot of thinking about how technology has changed the way we live. Last night, I called my mum at home. No answer. I then called her mobile. No answer. I sent her an SMS and she called me this morning. It made me think about ...</description>
		<link>http://robscherer.com/2007/08/13/networks-and-their-effect-on-business/</link>
			</item>
	<item>
		<title>When Users Matter</title>
		<description>I recently attended a great course - Designing With Users - at Hiser. While the majority of the concepts covered in the course were not new to me, the way that Hiser work them into a process for bottom up requirements gathering was fantastic. From user interviews/site visits, through affinity ...</description>
		<link>http://robscherer.com/2007/08/10/when-users-matter/</link>
			</item>
	<item>
		<title>It&#8217;s Not the Fold That Matters. It&#8217;s What You Do With It</title>
		<description>Some great research on user scrolling behaviour breaks down the age old (well, since 1994) necessity to squeeze everyting important 'above the fold'. The research makes sense but as I've learned, not everything that makes sense is accepted by business people when they demand their content appears 'above the fold'.

Content ...</description>
		<link>http://robscherer.com/2007/07/30/its-not-the-fold-that-matters-its-what-you-do-with-it/</link>
			</item>
	<item>
		<title>London 2012. Crikey!</title>
		<description>It's bad, it's really bad. The 2012 Olympics brand (it's more than a logo according to the organisers) has arrived with a price tag of 400,000 GBP. So, what did they get for their million bucks? A hideousley gnarled, flourescent, epilepsy inducing abomination that is the laughing stock of the ...</description>
		<link>http://robscherer.com/2007/06/08/london-2012-crikey/</link>
			</item>
	<item>
		<title>Google Will Buy Apple</title>
		<description>iGoogle doesn't make sense. Why would Google decide to name their personalised homepage iGoogle? My Google makes a lot more sense in a world where "My" is the ubiquitous metaphor websites use to indicate the users' personal account area.

The "i" is 'owned' by Apple and has been used by Apple ...</description>
		<link>http://robscherer.com/2007/05/18/google-will-buy-apple/</link>
			</item>
	<item>
		<title>Digg Users are Revolting</title>
		<description>Amazing events on Digg today with users up in arms over Digg removing a post linking to those numbers (09-F9-11-02-9D-74-E3-5B-D8-41-56-C5-63-56-88-C0) that the MPAA don't want us to see. All activity on the front page of Digg is around posts linking to the #.

I find it amazing that Digg would even ...</description>
		<link>http://robscherer.com/2007/05/02/digg-users-are-revolting/</link>
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