MyHome – PBL’s new giant killer website launched today and as far as I can see, it certainly won’t be a giant killer any time soon! I won’t be making it my home for real estate searches.
UI is less than inspiring, functionality is less than functional, many less properties than their competitors.
Not much different or right about it IMHO. I’m convinced that this is destined for failure in its current state. Early days, but I was hoping for something a bit more innovative and definitely something with a much better user experience, that would help people to make the decision to switch.
I am amazed that a company with the resources of PBL can get this so wrong. Surely PBL could have leveraged some of the talent at NineMSN who recently relaunched their site with great improvements to both functionality and user experience.
The site performs so badly and I had so many problems navigating and trying to get my head around the IA and navigation structure that I wonder how a ‘normal’ internet user would ever understand the conceptual model.
I think the teams over at Domain and REA can sleep easy tonight!
