robscherer.com » color http://robscherer.com User Experience and Stuff Thu, 15 Oct 2009 10:39:54 +0000 http://wordpress.org/?v=2.8 en hourly 1 Brand Or User Experience? http://robscherer.com/2008/03/27/brand-or-user-experience/ http://robscherer.com/2008/03/27/brand-or-user-experience/#comments Thu, 27 Mar 2008 06:11:37 +0000 Rob Scherer http://robscherer.com/2008/03/27/brand-or-user-experience/ I’ve been pondering an interesting question today. In designing a new application which displays the status of an item in three states; ‘available’, ‘unavailable’ or ‘mine’, I’ve had to think of which colours to use to indicate the state.

The team here are divided. 1/2 think that as the application needs to convey a number of states to the user, the choice of colour needs help the user build a mental model. There people are leaning towards the green is available, yellow is mine and grey is unavailable. The other 1/2 are in favour of using the brand colours (pink and blue) to convey available/unavailable. All agree that grey is a good colour for unavailable.

My preference is for the yellow/green approach but I’m certainly no marketer.

What do you think? Is there a reason why you would favour one approach over the other?

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