Some great research on user scrolling behaviour breaks down the age old (well, since 1994) necessity to squeeze everyting important ‘above the fold’. The research makes sense but as I’ve learned, not everything that makes sense is accepted by business people when they demand their content appears ‘above the fold’.
Content and structure are still vitally important, but with well segmented (chunked) content and a design that supports scanning, I have finally found some research that will help reduce the need to “get it above the fold”.
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