It’s bad, it’s really bad. The 2012 Olympics brand (it’s more than a logo according to the organisers) has arrived with a price tag of 400,000 GBP. So, what did they get for their million bucks? A hideousley gnarled, flourescent, epilepsy inducing abomination that is the laughing stock of the globe.
Anyone else think that the bit with the rings in it looks like a map of Australia? They even put the ‘TM’ where TasMania should be. How thoughtful!
If you want to work with a ‘brand’ for your olympic games, how about grabbing those rings, slapping 2012 and London on them. Can I have a million please?
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