Peter Cashmore over at Mashable is convinced that Google are doing evil by embedding GOOG Video in the SERP’s.
I beg to differ. I think this is a classic example of the ‘tall poppy syndrome‘ and a case where Peter is only kicking up a fuss because it is Google.
Let’s break it down a little bit:
- Google doesn’t appear to be skewing the organic results to inflate Google Video or YouTube content.
- Google isn’t serving other people’s content directly on the SERP.
- Google are merely providing a service that enhances the user experience by delivering its content on the SERP, thus removing the need to go to a new page or open a new tab.
Evil? No. This is merely a company trying alternate ways of serving its own content. Nothing evil in that.
Smart? Yes. By enhancing the user experience, Google are more likely to keep their users happy.
Bad for competitors? Can’t see how. As long as Google continues to fairly index all content then its competitors have as good a chance at a high SERP ranking as a Google owned property.
Good for consumers? Yes.
Nice one Google!
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